If you’re not using Analytics Engine, your analytics data is wrong.
Page views are important, but they will never tell the whole story. What if you could track every click and every form-field interaction from every visitor on your site? You would gather a wealth of valuable information, as if every visitor contributed brutally honest feedback on the writing style of your blog, the quality of your video or flash content, the difficulty of your forms, and the navigation of your site.
How does Analytics Engine work?
- If you can click it, we can track it. Interactive tabs, video content, social media “shares,” white-paper downloads, and more. If your website visitors can click it, you can track it with AE.
- Analytics Engine gathers user-experience data in the background. After we insert a simple line of code on every page of your site, Analytics Engine will begin reporting to Google Analytics how your visitors are engaging with your content.
- Analytics Engine data is merged into Google Analytics. All user-level interaction is associated with your web analytics data, because the last thing you need is bifurcated data in multiple tools. AE delivers accurate and complete data into Google Analytics for comprehensive assessment and decision-making.
- Simplify and Streamline Tag Management. If you have ever hand-coded a site, you know that tag management is an extremely time-intensive process. With Analytics Engine, hundreds of hours of work can be eliminated and replaced with a touchless tag management system. Tag-related errors decrease, data integrity increases, and website maintenance efficiency skyrockets.
Your website’s visitors are speaking loud and clear, but are you listening? If you don’t have Analytics Engine installed on your site, you are missing the big picture.
Sign up for a free trial today and unlock your site’s true potential.
